In these hard economic times, more and more consumers are cheated by businesses that falsely advertise their product and services, breach a contract, or make promises they don’t keep. If you have been a victim of unfair or illegal practices, the Georgia Fair Business Practices Act protects you. This Georgia law regulates unfair or deceptive practices in consumer transactions in Georgia which are defined as transactions for personal, family or household purposes. The Act allows private citizens in Georgia to sue for violations in certain circumstances. Prohibited activities under the Georgia Fair Business Practices Act include, but are not limited to the following:
• False or misleading statements about a business product or service • Representing used goods, including vehicles, as new when they are not.
• False claims referring to the particular quality of a product or particular kind of service
If your Georgia consumer rights have been violated, there are private remedies for individuals injured or damaged by an unfair or deceptive act or practice. These remedies may include:
• General damages as a consequence of the violation • Equitable injunctive relief • Reasonable attorney fees and litigation expense if the defendant does not make a reasonable offer of settlement within 30 days after receipt of a written demand for relief by certified mail.
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